Escape the Tourist Traps for GetYourGuide

I got to be the creative lead on GetYourGuide’s biggest global brand campaign in early 2022. I wrote the scripts, sat next to the director on set down in Uruguay, called wrap, and led post-production on the roughly 30 cuts of these English and German brand videos. And then I got to watch the metrics roll in as we grew our market share and increased our global brand awareness. We made a bunch of print and digital components, too, to make sure we could reach as many travelers as possible.